CMP Meeting Services

Educational Tours – Tour and Travel Management

In the early 1980’s, CMP’s Managing Director, David Bruce, saw the importance of the Educational Tour and Bus Tour Market during his hotel days as Director of Sales. He attended many trade shows such as ABA and NTA and quickly learned the needs of the Tour Company and the Tour Directors. After managing CMP for many years, David looked for someone who also understood the vision of our firm and had the skill set to develop this portion of the industry. Adrian Morris was the person selected to spearhead this division for CMP.

Based in the Windy City, Adrian Morris is the national sales director of our Chicago office. Adrian came to CMP with many years of sales and customer service experience in the meetings and travel industries primarily focusing his talents on the Tour and Travel Market. His background includes the development of the international business market and Tour and Travel division for the group sales division of the world's largest hotel chain, IHG.

Adrian gravitated toward the Tour & Travel market early in his career, an area few planners cared to go. He was drawn to the fast pace and urgency of each request, and developed innovative methods to get the very best rates from the maximum amount of properties in the shortest possible time. This gave his clients the freedom to concentrate on the many other facets of planning educational tours without being bogged down by making and receiving dozens of phone calls, and organizing all of this information, to simply find the lowest rates for each group. As his clients’ confidence in him grew, the word started to spread that having Adrian, and CMP, as an extension of your team is the way to go. It’s like adding a star employee to your staff free of charge. Adrian now commands over one million dollars in tour bookings each year and this volume of business gives him the ‘pull’ to negotiate rates which are often lower than his clients are able to receive without his assistance. CMP incorporates a SMM program approach to this area of the industry, working early in the booking year with his clients to secure top need dates receiving volume pricing discounts to achieve the very best profit margin for the Tour operator while giving their clients the utmost flexibility.

Adrian’s service doesn’t stop at contract signing: he is always available for date changes, adding/reducing room nights, and maybe most attractive, handling problems quickly and effectively before, during and after the tour actualizes. Plus, it’s nice to have someone willing to break the bad news of cancellations and such ☺ But don’t take our word for it, Adrian’s consistent influx of testimonials tell the story better than we ever could. Once you work with him, you’ll wonder how you ever got along without his talents. He is proud to be part of the CMP team, as the company's vast network is a benefit to his clients…

You can reach out to Adrain at This e-mail address is being protected from spambots. You need JavaScript enabled to view it he would be delighted to discuss with you your plan and how best CMP can focus on your needs in this exciting market segment.