Wednesday, February 22, 2012

SMM – Strategic Meeting Management

What is Strategic Meetings Management?

As defined by GBTA’s Groups and Meetings Committee, SMM is the enterprise-wide management of all meeting-related functions with the goal of achieving business objectives such as savings, risk mitigation and improved service. But what does this mean for your organization, and how can you go about putting a Strategic Meetings Management Program in place?

How can CMP Meeting Services assist you with your SMM Program?

Developing a SMM Program for your firm requires three major areas of emphasis; Consultation, Technology and Implementation. CMP Meeting Services has been consulting Corporations and Government Agencies in the field of SMM for about 15 years. Long before the term SMM was adopted, CMP developed a strategic plan for a Government Agency… this Agency adopted our program and saved over a million dollars per year in meeting and event costs. We believe adopting an SMM program combined with the use of CMP Meeting Services highly trained staff will benefit any firm looking to control costs while giving their meetings a level of consistency.

CMP Meeting Services will develop a comprehensive program with your organization incorporating the vast experience of the CMP Staff and the Technology of our strategic partners. This program will include:

  • Implementation
    CMP Meeting Services will work with both your meeting planning department and procurement to develop a comprehensive program designed specifically for your firm
  • Budgeting & Tracking Meeting Spend
    Tracking meeting spend has long been one of the most difficult and dreaded aspects of managing a meetings program, our strategic partner will design the reporting necessary to track meeting spend.
  • Strategic Sourcing
    CMP will develop a program that incorporates the needs of the planner with the desire of procurement to control costs.
  • Attendee Management
    Managing the Attendee can be a challenge when working with a SMM Program, CMP will work with your team to develop a comprehensive program to incorporate the Management of Attendees.
  • Product Adoption
    You can have the best technology and the most well-thought-out set of meetings policies in the world, but if your planners don’t use it your Strategic Meetings Management Program will fail. We work with clients to develop and implement an organization-wide adoption strategy.
  • SMM Reporting & Data Analysis
    Accurate reporting is key to proving the success of any Strategic Meetings Management Program. We will develop custom reports.,
  • Going Global
    CMP Meeting Services works with companies throughout the world. CMP understands that meeting management has takena global turn and our clients have meetings throughout the world. A good SMM Program must be able to work with events in multiple countries and with multiple currencies.

Contact CMP Meeting Services to discuss these programs; whether you are a small firm or a large
Fortune 1000 corporation, the use of these skills can save your organization throughout the year.




CMP Meeting Services - Simplifying the Business of Meetings.